Why Buy From Us · Ruston · Lincoln Parish · I-20 · Family-Owned

You're not buying from a chain.
You're buying from the Ferons.

More than 50 combined years in the car business. Two generations running the floor. One family that lives where you live, and builds dealerships they'd want to walk into themselves. This one is the Chrysler Dodge Jeep Ram dealer in Ruston, LA, and it is the newest building in town.

50+
Combined Family Years In The Car Business
2006
Feron-Owned In Ruston Since
2025
Brand-New Showroom Opened
3
Ferons Running The Stores

A Note From The Showroom Floor

At Courtesy, the name on the door is the name of the family that runs the place. When you walk onto our lot, you're not meeting a rotating cast of regional managers. You're meeting the people who own this dealership, live in this community, and have to look you in the eye at the grocery store on Saturday and at church on Sunday.

The Feron Story

A career built one deal at a time,
and a dealership built to last.

Rob Feron started selling cars in 1989. What came next is nearly four decades of learning the business the right way, with the last 20 years planted firmly in Ruston.

  1. 1989

    The start.

    Rob Feron begins his automotive career at Riser Shows Hyundai in Shreveport, Louisiana.

  2. 1991

    Ten years at Northpoint Ford, Little Rock.

    A decade in one store, learning sales, service, and the craft of a deal the way the business used to be learned.

  3. 2001

    Back to Shreveport.

    After a decade in Little Rock, Rob comes home and joins Chevyland with the Montgomery family.

  4. 2006

    Ruston, and roots.

    Rob moves to Ruston and buys his first store here. The Feron family plants the flag that still flies today.

  5. 2017

    The second generation grows.

    Christopher Feron joins the organization and begins the path to running his own store.

  6. 2019

    Courtesy Chrysler Dodge Jeep Ram is born.

    Rob acquires Brennan Dodge and launches Courtesy Chrysler Dodge Jeep Ram, with Christopher stepping in as General Manager. Ruston gets a family-owned CDJR store.

  7. 2025

    The newest showroom in town.

    Courtesy Chrysler Dodge Jeep Ram opens its brand-new, state-of-the-art facility, the second major dealership investment this family has made in Ruston in under a decade. You are reading about it right now.

Family & Leadership

Decisions get made here.
Not in Dallas. Not in Detroit.

This is a family-run operation in the truest sense of the word: Rob Feron and his sons. Rob is the dealer principal. Christopher is the General Manager here at Courtesy Chrysler Dodge Jeep Ram. Robert runs the Chevrolet GMC store down the road. Three Ferons. Three decision-makers. Zero corporate middlemen.

Here's why that matters when you're writing a check for a new Ram or signing on a Jeep Grand Cherokee: family-owned stores make decisions differently. We're not trying to hit a quarterly number for a board in another state. We're trying to earn a customer who'll bring their son in for his first truck ten years from now.

That changes how we price, how we trade, and how we handle a problem when something goes sideways. Sooner or later something does, and what matters is who shows up to fix it.

The Ferons of Ruston

Rob Feron

Dealer Principal · Owner

Christopher Feron

General Manager · Courtesy Chrysler Dodge Jeep Ram

Robert Feron

General Manager · Courtesy Chevrolet GMC

Built In Ruston. Reinvested In Ruston.

Two showrooms.
One town. No accidents.

2025

Courtesy Chrysler Dodge Jeep Ram

This building. A ground-up, state-of-the-art facility and the newest dealership showroom in Ruston, built for the way trucks, Jeeps, and service actually get sold and serviced today.

2016

Courtesy Chevrolet GMC

The family's first ground-up build in Ruston, a state-of-the-art GM facility that set the standard this one raised. Same family. Same town. Bigger footprint.

Nobody builds two brand-new dealerships in a town this size by accident. Every expansion means more local jobs, more local technicians, and more reason to do this right the first time. Few dealers ever hold a new car dealership in one market. Fewer still hold two. That's what a real community dealership looks like: not a slogan, a balance sheet.

In The Community

Twenty years in one town
means you show up for it.

Dealers love to talk community. Here's what the Feron family's looks like on paper: the schools they stand behind and the organizations that cash their checks every year.

Schools We Support

  • Ruston High School
  • Louisiana Tech University
  • Cedar Creek School
  • Grambling State University

Where The Giving Goes

  • United Way
  • St. Jude Children's Research Hospital
  • MedCamps of Louisiana
  • Boys and Girls Clubs of North Louisiana
  • Local universities and high schools
  • Local sports teams

None of it comes with a press release. It comes with living here, sitting in the same bleachers, and writing the check when the call comes.

Why Courtesy

Seven reasons the smart money
buys in Ruston.

A family-owned CDJR store, launched by the family in 2019.

The Ferons have owned and operated in Ruston since 2006. In 2019 they brought that same ownership to Chrysler, Dodge, Jeep, and Ram. Every decision happens here, not in a regional office three states away.

More than 50 combined years of experience behind every deal.

Rob has seen every market cycle and every kind of trade since 1989. Christopher and Robert grew up around the business and have run these stores since 2017 and 2016. That experience anchors every appraisal, every finance conversation, and every service ticket that moves through this building.

The newest dealership showroom in Ruston.

This facility opened in 2025. That's what reinvestment in a community actually looks like. Not a billboard. Not a sponsorship. A building, and it's the second one this family has put up in town.

The full CDJR lineup under one roof.

Chrysler comfort, Dodge performance, Jeep capability with Trail Rated badges, and Ram trucks from a 1500 to a Cummins-powered 3500, with the latest Uconnect systems throughout. One stop for the whole family of brands.

Factory-trained service and genuine Mopar parts.

Our service department runs factory-trained technicians, genuine Mopar parts, and an Express Lane for routine maintenance with no appointment needed. The people who work on your Ram see Rams every day. Schedule service here.

Two generations of Ferons working the business.

When something needs an owner's attention, an owner is on site to give it. Not a voicemail. Not a manager. The Ferons.

Built for the I-20 corridor, not a metro market.

We know the difference between a Ruston buyer, a West Monroe commuter, a Lincoln Parish work-truck customer, and a Tech alum shopping from out of state. We price and present accordingly, and buyers drive in from Monroe, Minden, and Jonesboro because of it.

Quick Answers

Asked on this floor,
answered straight.

Who owns Courtesy Chrysler Dodge Jeep Ram of Ruston?

The Feron family: Rob Feron and his sons. Rob is the dealer principal, Christopher Feron is the General Manager here, and Robert runs the Chevrolet GMC store down the road. The name on the door is the family that runs the place.

How new is the building?

Brand new. Our state-of-the-art showroom opened in 2025, the second ground-up dealership the Feron family has built in Ruston in under a decade. Come walk it.

Will you appraise my trade even if I do not buy from you?

Yes. Start a trade value estimate online for a real starting number, and we confirm the final figure in person after a quick inspection. No purchase required.

Do you get performance and SRT models?

Performance inventory rotates with what the factory builds and ships, so availability changes. The honest answer is to check live Dodge inventory or call us at (318) 251-9874 and we will tell you what is on the ground or inbound.

Can you help if my credit is challenged?

Yes. Our finance team works with a range of lenders and handles all credit backgrounds. The best first step is to apply for financing online and we will give you a straight answer about where you stand.

Come see us. Walk the lot.
Meet the Ferons.

If you're shopping a new Ram, a Wrangler, a Grand Cherokee, or anything else in the CDJR family, you have options up and down I-20. What you don't have is another family-owned Ram and Jeep dealer in north Louisiana with the newest showroom in town and a reputation the Ferons are not willing to trade for a short-term win.

Shop New Inventory Shop Pre-Owned Value Your Trade Schedule Service Call (318) 251-9874